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Should my website's layout be elaborate or simple?
This depends on the type of website you have. However, I've always subscribed to the philosophy that "less is more", especially when it comes to designing for Business websites.
If your visitors don't take the ACTION you've intended them to take, everything else is a waste of your investment.
You don't want so much going on that you distract your visitors from what they came for -- to accomplish your website's primary and secondary goals!Your website will be streamlined and structured with those critical guidelines in mind -- and everything else is secondary. It's only that way that you'll end up with a professional, attractive, results-oriented website ... which is the only kind of website we believe in.
If your visitors don't take the ACTION you've intended them to take, everything else is a waste of your investment.
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